This document contains information about the technologies that enable Safety-Fire to achieve the purposes described below. These technologies allow the Owner to collect and save information (for example through the use of Cookies) or to use resources (for example by executing a script) on the User's device when the latter interacts with Safety-Fire.
For simplicity, in this document these technologies are briefly defined as "Tracking Tools", unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to speak of Cookies in the context of applications for mobile devices, since they are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookie is used only to specifically indicate that particular type of Tracking Tool.
Some of the purposes for which Tracking Tools are used may also require your consent. If consent is given, it can be freely revoked at any time by following the instructions contained in this document.
Safety-Fire uses Tracking Tools managed directly by the Owner (commonly called "first-party" Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called "third-party" Tracking Tools). Unless otherwise specified in this document, such third parties have access to their respective Tracking Tools.
Duration and expiration of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or each third-party provider. Some of them expire at the end of the User's browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and updated information on the duration, as well as any other relevant information - such as the presence of other Tracking Tools - in the privacy policies of the respective third-party providers (through the links made available) or by contacting the Owner.
Activities strictly necessary to ensure the operation of Safety-Fire and the provision of the Service
Safety-Fire uses Cookies commonly called "technical" or other similar Tracking Tools to carry out activities strictly necessary to ensure the operation or provision of the Service.
Third Party Tracking Tools
Tag Management
This type of service is functional to the centralized management of tags or scripts used on Safety-Fire.
The use of these services involves the flow of User Data through them and, where appropriate, their retention.
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
SPAM protection
This type of service analyzes Safety-Fire traffic, potentially containing Personal Data of Users, in order to filter it from parts of traffic, messages and content recognized as SPAM.
Google reCAPTCHA
Google reCAPTCHA is a SPAM protection service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of Data.
Use of the reCAPTCHA system is subject to Google's privacy policy and terms of use.
Personal Data processed: clicks, Usage Data, keypress events, motion sensor events, touch events, mouse movements, scrolling position, answers to questions and Tracking Tool.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Other activities involving the use of Tracking Tools
Improve the experience
Safety-Fire uses Tracking Tools to provide a personalized user experience, allowing better management of personal settings and interaction with external networks and platforms.
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the Safety-Fire pages and interact with them.
This type of service could still collect data on web traffic related to the pages where the service is installed, even when users do not use it.
Google Fonts (Google Ireland Limited)
Google Fonts is a font style display service operated by Google Ireland Limited that allows Safety-Fire to integrate such content into its pages.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
Widget Google Maps (Google Ireland Limited)
Google Maps is a map visualization service operated by Google Ireland Limited that allows Safety-Fire to integrate such content within its pages.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: Ireland – Privacy Policy.
Widget Video YouTube
YouTube is a video content viewing service managed by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which allows Safety-Fire to integrate such content within its pages.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Storage duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: session duration
YouTube Video widget (enhanced privacy mode)
YouTube is a video content viewing service managed by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which allows Safety-Fire to integrate such content within its pages.
This widget is set so that YouTube does not save information and cookies about Users on Safety-Fire, unless they play the video.
Personal Data processed: Usage Data, Universal Unique Identifier (UUID) and Tracking Tool.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Measurement
Safety-Fire uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.
Anonymized statistics services
The services in this section allow the Data Controller to process and manage statistics anonymously thanks to the use of first-party Tracking Tools.
Google Analytics with anonymized IP
Google Analytics is a web analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of Safety-Fire, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
This integration of Google Analytics anonymizes your IP address. The anonymization works by shortening the IP address of Users within the borders of the member states of the European Union or in other countries adhering to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google's servers and shortened within the United States.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Statistics
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behavior.
Google Analytics
Google Analytics is a web analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of Safety-Fire, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
Google Ads conversion tracking
Google Ads conversion tracking is a statistics service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which links data from the Google Ads ad network with the actions performed within Safety-Fire.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Storage duration:
- IDE: 2 years
- test_cookie: 15 minutes
Facebook Ads conversion tracking (Facebook pixel)
Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms, Inc. or Meta Platforms Ireland Limited, depending on how the Data Controller manages the processing of Data, which links data from the Meta ad network with the actions performed within Safety-Fire. The Facebook pixel tracks conversions that can be attributed to ads from Facebook, Instagram and Audience Network.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Google Analytics 4 (Google Ireland Limited)
Google Analytics is a statistical service provided by Google Ireland Limited ("Google"). Google uses the Personal Data collected for the purpose of tracking and examining the use of Safety-Fire, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is recorded in any data center or server. To learn more, you can consult the official documentation of Google.
Personal Data processed: city, Usage Data, browser information, device information, latitude (of the city), longitude (of the city), number of Users, session statistics and Tracking Tools.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
- _ga: 2 years
- _ga_*: 2 years
Targeting and Advertising
Safety-Fire uses Tracking Tools to provide commercial content tailored to User behavior and to manage, disseminate and track advertisements.
Advertising
This type of service allows the use of User Data for commercial communication purposes. These communications are displayed on Safety-Fire in the form of banners and other forms of advertising, also in relation to the User's interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are indicated below.
Some of the services listed below may use Tracking Tools to identify the User or use the behavioral retargeting technique, i.e. display personalized advertisements based on the interests and behavior of the User, also detected outside of Safety-Fire. For more information on this, we suggest you check the privacy policies of the respective services.
Generally, services of this type offer the possibility to disable such tracking. In addition to any opt-out functions provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the "How to opt out of interest-based advertising" section in this document.
Facebook Lookalike Audiences
Facebook Lookalike Audiences is an advertising and behavioral targeting service provided by Meta Platforms, Inc. or Meta Platforms Ireland Limited, depending on how the Data Controller handles the processing of Data, which uses Data collected through Facebook's Custom Audiences service in order to show advertisements to Users with similar behavior to Users who are already on a Custom Audience list based on their previous use. of Safety-Fire or their interaction with relevant content through Facebook applications and services.
Based on this Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audiences.
Users may opt out of using Facebook Tracking Tools for ad personalization by visiting this opt-out page.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
Similar Google Ads audiences
Similar Audiences is an advertising and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which uses Google Ads Remarketing Data to show advertisements to Users with behaviors similar to those of other Users who are already on the remarketing list due to their previous use of Safety-Fire.
Based on this Data, personalized ads will be shown to Users suggested by similar Google Ads Audiences.
Users who do not want to be included in similar audiences, can opt out and disable the use of the Ad Tracking Tools by visiting: Google Ads Settings.
For an understanding of Google's use of Data, please see Google's partner policies.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- ID: 2 years
- test_cookie: 15 minutes
Remarketing and behavioral targeting
This type of service allows Safety-Fire and its partners to communicate, optimize and serve advertisements based on the User's past use of Safety-Fire.
This activity is facilitated by tracking Usage Data and using Tracking Tools to collect information that is then transferred to partners who manage remarketing and behavioral targeting activities.
Some services offer a remarketing option based on email address lists.
Generally, services of this type offer the possibility to disable such tracking. In addition to any opt-out functions provided by any of the services listed in this document, you can read more about how to opt out of interest-based advertising in the "How to opt out of interest-based advertising" section in this document.
Facebook Custom Audiences
Facebook Custom Audiences is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. or Meta Platforms Ireland Limited, depending on how the Data Controller handles the processing of Data, which links Safety-Fire's activity with Facebook's advertising network.
Users may opt out of using Facebook Tracking Tools for ad personalization by visiting this opt-out page.
Personal Data processed: email and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
Facebook Remarketing
Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Data Controller manages the processing of Data, which connects the activity of Safety-Fire with the Facebook advertising network.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
Remarketing with Google Analytics
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which connects the tracking activity carried out by Google Analytics and its Tracking Tools with the Google Ads advertising network and the Doubleclick Cookie.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out OptOut.
Storage duration:
- test_cookie: 15 minutes
- IDE: 2 years
- _gcl_*: 3 months
Remarketing Google Ads
Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which connects the activity of Safety-Fire with the Google Ads advertising network and the DoubleClick Cookie.
For an understanding of Google's use of Data, please see Google's partner policies.
Users may opt out of using Google Tracking Tools for ad personalization by visiting Google's Ads Settings.
Personal Data processed: Usage Data and Tracking Tool.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Storage duration:
- AID: 2 years
- ANID: 2 years
- Conversion: 3 months
- DSID: 14 days
- FCNEC: 1 year
- FLC: 10 seconds
- FPAU: 3 months
- FPGCLAW: 3 months
- FPGCLDC: 3 months
- FPGCLGB: 3 months
- IDE: 2 years
- NID: 6 months
- RUL: 1 year
- TAID: 14 days
- __gads: 2 years
- __gsas: 2 years
- _gac_: 3 months
- _gac_gb_: 3 months
- _gcl_au: 3 months
- _gcl_aw: 3 months
- _gcl_dc: 3 months
- _gcl_gb: 3 months
- _gcl_gf: 3 months
- _gcl_ha: 3 months
- ID: 2 years
- test_cookie: 15 minutes
How to manage preferences and give or withdraw consent
There are several ways to manage your Tracking Tools preferences and to give or withdraw consent where necessary:
Users can manage their Tracking Tools preferences directly through their device settings - for example, they can prevent the use or storage of Tracking Tools.
In addition, whenever the use of Tracking Tools depends on consent, the User can give or revoke such consent by setting their preferences within the cookie policy or by updating such preferences through the tracking settings widget, if any.
Thanks to special functions of the browser or device it is also possible to remove previously saved Tracking Tools.
Other Tracking Tools present in the local memory of the browser can be removed by clearing the browsing history.
With regard to third-party Tracking Tools, Users can manage preferences and withdraw consent by visiting the relevant opt out link (if available), using the tools described in the third party's privacy policy or by contacting them directly.
Find your Tracking Tools settings
Users can, for example, find information on how to manage cookies in some of the most popular browsers at the following addresses:
Users may also manage certain Mobile Application Tracking Tools by disabling them through the appropriate device settings, such as mobile advertising settings or tracking settings in general (Users can consult the device settings to locate the relevant one).
How to opt out of interest-based advertising
Notwithstanding the foregoing, Users are informed of the possibility of using the information on YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. With these services you can manage the tracking preferences of most advertising tools. The Owner, therefore, advises Users to use these resources in addition to the information provided in this document.
The Digital Advertising Alliance also provides an application called AppChoices that helps users control behavioral advertising on mobile applications.
Consequences of refusing consent
Users are free to decide whether or not to give consent. However, please note that the Tracking Tools allow Safety-Fire to provide a better experience and enhanced functionality to Users (in line with the purposes outlined herein). Therefore, in the absence of the User's consent, the Owner may not be able to provide the related features.
Data Controller
Safety-Fire / Diego Cecchinato
Via Ettore Troilo, 2 - 20136 Milano (Italy)
P.Iva e C.F. 01966140384
Owner contact email: d.cecchinato@safety-fire.it
Since the use of third-party Tracking Tools on Safety-Fire cannot be fully controlled by the Owner, any specific reference to third-party Tracking Tools is to be considered indicative. To obtain complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document.
Given the objective complexity surrounding the identification of tracking technologies, Users are invited to contact the Owner should they wish to receive further information regarding the use of such technologies on Safety-Fire.
Definitions and legal references
Personal Data (or Data)
Personal data is any information that, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.
Usage Data
Information collected automatically through Safety-Fire (or third-party services employed in Safety-Fire), which can include: the IP addresses or domain names of the computers utilized by the Users who use Safety-Fire, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the response from the server (successful, error, etc.), the country of origin, the characteristics of the browser and the operating system used by the visitor, the various temporal connotations of the visit (for example the time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, parameters relating to the operating system and the User's IT environment.
User
The individual using Safety-Fire who, unless otherwise specified, coincides with the Data Subject.
Interested
The natural person to whom the Personal Data refers.
Data Processor (or Manager)
The natural person, legal person, public administration or any other body that processes personal data on behalf of the Data Controller, as set out in this privacy policy.
Data Controller (or Data Controller)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Safety-Fire. The Data Controller, unless otherwise specified, is the Owner of Safety-Fire.
Safety-Fire (or this Application)
The hardware or software tool through which the Personal Data of Users are collected and processed.
Service
The Service provided by Safety-Fire as described in the relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, any reference to the European Union contained in this document is intended to extend to all current member states of the European Union and the European Economic Area.
Cookie
Cookies are Tracking Tools that consist of small portions of data stored within the User's browser.
Tracking Tool
Tracking Tool means any technology - eg. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - which allows tracking of Users, for example by collecting or saving information on the User's device.
Legal references
This privacy statement has been prepared on the basis of multiple legislative systems, including Articles. 13 and 14 of Regulation (EU) 2016/679.
Unless otherwise specified, this privacy statement concerns only Safety-Fire.
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